India’s protein sector is beset with misleading labels and there is also a worrying level toxin and heavy metal contamination, according to a new study, with calls being made for tighter regulatory oversight.
There is a never-before-seen demand and online searches for creatine among gym and sports enthusiasts, says Kaustuv Paliwal, who founded India-based sports nutrition brand MuscleBlaze about 12 years ago.
There is a widespread, unmet demand for products to support gut health among athletes and active lifestyle consumers, with almost nine out of 10 sports people suffering from gut problems.
Indian sports nutrition company MuscleBlaze says its market share in the whey protein powder category had grown by 10 per cent in the past year after launching a test kit that allows consumers and retailers to distinguish between authentic and fake products.
Whey protein supplementation could raise the effectiveness of resistance exercise by boosting increases in muscle mass, muscular strength and endurance, say Korean researchers.
Consumption of whey protein and vitamin D3 supplements in healthy young males undergoing resistance training has revealed beneficial effects on muscle mass and strength.
Japanese firm Meiji has launched its sports nutrition brand SAVAS into Taiwan, targeting what it believes is a growing community of sports enthusiasts.
Fenugreek seed’s androgenic effect, which increases testosterone levels in males, makes it a promising nutritional ingredient for fitness supplement, according to a speaker at the forthcoming Vitafoods Asia exhibition in Singapore.
As US President Donald Trump has escalated the trade tariffs spat with China, there are fears US dairy may be negatively impacted by tariff negotiations from all sides.
Whey peptide consumption may help to improve cognitive function in people who experience a high level of subjective fatigue, according to a study by beverage company Kirin.
As the world’s aging population grows, researchers are churning out studies to combat conditions such as decreased mobility. Researchers in Japan found that whey protein hydrolysate supplementation may prevent skeletal muscle mass loss, in rats at least.
