Nutrition Asia Video Series

WATCH: Vinamilk and H&H on the hottest ingredients in Vietnam’s infant formula market

03-Aug-2022 - Last updated on 03-Aug-2022 at 02:03 GMT

Related tags vinamilk H&H Group Biostime

Human milk oligosaccharide (HMO) is one of the hottest and most commonly seen ingredients in Vietnam’s infant formula products these days, according to Vietnam homegrown firm Vinamilk and Hong Kong-headquarted Health & Happiness Group (H&H Group), which only entered the market in June.

In this episode of Nutrition Asia, the two companies provided exclusive insights on the fast-growing Vietnamese health and nutrition market.

Vinamilk’s CMO Nguyen Quang Trí told us that the market could be segmented into products that come in different price points, namely the economy, mainstream, and premium market.

At the moment, the company’s products from its economy and mainstream range have contributed the most to sales, he said.

Products from Optimum Gold is leading the mainstream segment and those from Dielac Alpha Gold are driving sales for the economy segment.

Ingredients wise, while DHA is highly regarded by parents, their popularity is being slowly taken over by HMOs.

“In the past, the hot ingredient is DHA, nowadays, parents are not only looking for DHA, they are looking for HMO and colostrum etc.

H&H Group also observed a similar trend, with Nick Mann, regional CEO, Asia and ANZ, noticing

“I was a little surprised when I went to Vietnam. The range on offer in some of the mum and baby specialty shops is very advanced. There are seven or eight infant formula milk brands that contain quite a variety of HMOs already,” he said.

The company introduced three infant nutrition products into Vietnam in June, including Biostime SN-2 Bio Plus HPO which contains synbiotics, and Biostime 2’-FL HMO Proboost with Vitamin D supplement for supporting babies’ immune system, and Biostime SN-2 Bio Plus Ultra Goat range. All the products are made in Australia.

Watch the video to find out more. 