The sports drink market is largely dominated by electrolytes beverages, but China functional ingredients supplier Innobio believes the use of glycerol could offer a point of differentiation for new beverages designed for hydration purposes.
Electrolyte drink Pocari Sweat is seeing strong demand, especially in China in the post-pandemic era, having surpassed the growth rate of sports drinks in the APAC market by more than five times.
ADM says that consumers are increasingly looking for sports beverages that support both physical and emotional well-being, including focus, mood, energy, immunity, and digestive health.
China’s food safety authorities have allowed the use of vitamin B1, B2 in beverages for special purposes, such as sports drinks, while the maximum permitted dosage of taurine has been raised.
