Senior consumer needs – gearing products and marketing for the ‘young at heart’

Now, with the global population getting older and an increasing number of over 50s in every country, the concept of healthy ageing has never been so important.

In this panel discussion, we’ll explore how to develop products and target them towards people who have additional nutritional needs but do not identify with the label "elderly" or "old people".

We’ll also discuss industry’s role in addressing these needs, as firms look to address the more mature consumer in a world where the marketing message treasures youth and vitality.