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Get in the gut game: how emerging scientific research is highlighting prebiotics as a game changer
It’s no secret that gut health is trending. Globally, 86% of consumers have taken steps to improve their digestive health and two in three consumers now recognise that gut health is the key to overall wellbeing.1,2
And with scientific research diving deeper into the complex link between gut health and overall wellbeing, there’s a huge opportunity for brands to create tailored, on-trend products to meet consumer demand.
But in this ever-evolving market, what products and ingredients will set you apart from competitors and entice consumers? Here, we discuss why prebiotics are an increasingly popular inclusion in gut health supplements, and how prebiotic gummies are now possible, thanks to new technology from FrieslandCampina Ingredients.
The power of prebiotics
Probiotics have long been a favourite choice for gut health product development, but scientific research is charging forward and highlighting other ingredients with proven gut health benefits. One such ingredient is prebiotics, a form of dietary fiber that feeds the positive bacteria in the gut to support a healthier digestive system.
FrieslandCampina Ingredients Biotis GOS-OP High Purity contains dairy-derived galacto-oligosaccharides (GOS) that have been proven to positively stimulate the growth of Bifidobacteria within the gut microbiota.3 This means they are an effective choice for brands to create efficacious gut health solutions.
Prebiotic gummies: unlock the market opportunity
Consumers are becoming increasingly proactive in supporting their gut health. But modifying diets to support the gut can be a significant undertaking and, with increasingly busy schedules to contend with, convenient applications that work are highly sought after. And that’s where prebiotic gummies come in.
Gummies are one of the fastest growing nutraceutical segments in the world with a projected CAGR of 10.2% to 2027.4 Not only are prebiotic gummy supplements seen as a ‘cooler’ and more novel format than some traditional supplements, but they also taste good and are quick and easy to consume. Many consumers even enjoy their daily ‘sweet treat’ of a gummy supplement.
Unlocking the power of Biotis GOS-OP High-Purity
In the past, technical limitations around the volume of active ingredient required to be efficacious have hindered efforts to formulate prebiotics into tasty and convenient formats. But innovative ingredients are starting to change this – like the newly launched Biotis GOS-OP High Purity, a high-quality prebiotic used in a prebiotic gummy concept, designed to help brands formulate smaller and trending formats with ease.
Biotis GOS-OP High Purity uses a unique, patent-pending process to provide a higher concentration of available galacto-oligosaccharides (GOS), delivering a typical GOS content of 94%. Research has also highlighted that Biotis GOS-OP High Purity is efficacious in doses as low as two grams and is acid and heat stable, meaning that it can be easily used in supplements such as the prebiotic gummy concept.4
Because consumers are increasingly well-informed about the benefits of specific ingredients, extensive proof of efficacy is a must when formulating gut health solutions. Biotis GOS-OP High Purity has a wealth of scientific backing to support it, with research showing that the solution positively influences the balance of gut microbiota producing beneficial effects on both gut health and mental well-being.5-11
The time to innovate in the gut health space is now. With the power of Biotis GOS-OP High-Purity, you can easily tap into this growing market to create on-trend, tasty and efficacious gut health solutions that consumers will enjoy adding to their busy schedules.
Get in the gut game – contact FrieslandCampina Ingredients today.
References
1. Innova Top Ten Trends, 2022
2. FMCG Gurus, Digestive Health Survey, 2020
3. Gibson et al., 2017
4. Ameco Research, 2022
5. Krumbeck et al., 2018
6. Johnstone et al., 2021
7. Ladirat et al., 2014
8. Walton et al., 2012
9. Schoemaker et al. 2022
10. Teuri & Korpela, 1998
11. Sairanen et al., 2007
