An abundance of innovation in the grey space between food and supplements has led to a ‘graveyard’ of innovative companies ill-prepared for the hurdles they must jump, a regulatory expert has warned.
Novel food product development is rapidly outpacing regulation and consumer understanding, with experts calling for better communication and policy advances to ensure innovation leads to commercialisation.
The Chinese authorities has opened a public consultation to consider the use of milk minerals and a particular bacteria species as novel food raw materials.