‘The right moment’: Unilever’s Liquid I.V. capitalising on China’s thriving electrolyte drinks sector

By Tingmin Koe

07-May-2024 - Last updated on 07-May-2024 at 05:55 GMT

Unilever says the launch of its hydration brand Liquid I.V. into China earlier this year came at “the right moment”, citing recent rapid growth in the country’s electrolyte beverage sector as a key factor.

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