Vietnam nutra market: Bone, cognition health trending, with botanicals and traditional formats popular – Exclusive insights

By Tingmin Koe

07-May-2024 - Last updated on 07-May-2024 at 05:55 GMT

Bone and cognitive health needs are cited as the trending nutraceutical categories in Vietnam, but companies should keep in mind how the market is still heavily rooted in herbal formulations with a preference for basic dosage formats, despite its rapid modernisation and higher spending power.

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