Fruit intake in APAC remains well-below the recommended levels, despite around 90% of consumers being aware of its health benefits, says kiwi firm Zespri.
New Zealand researchers have found that consuming fresh or dried kiwifruits, alongside a standard evening meal, led to significant improvements on the sleep quality and mood scores of participants.
China is experiencing a boom in kiwifruit demand on the back of its premium and healthy connotations, despite already being the world’s top consumer of the fruit.
New Zealand’s High-Value Nutrition National Science Challenge is collaborating with research institutions to use science to reinforce the nutritional value of local foods – kiwi, wagyu beef and mussels - in a bid to drive export value.
