A significant number of women still do not perceive sports nutrition as essential for their fitness goals, a persisting misconception that The Hut Group (THG), owner of supplement brand Myprotein, is working to dispel.
Some nutrition brands are intending to come out with a team of in-house livestreaming influencers, following a high-profile tax evasion scandal featuring one of China’s leading livestreaming key opinion leader (KOL).
NuSkin Enterprises is among the latest multi level marketing companies transitioning to a hybrid model that includes affiliate marketers, the company announced recently.
The COVID-19 pandemic has seen a sharp rise in the power of influencer marketing for health and wellness brands in APAC, as they seek pole position in a category which has been further elevated as consumers seek to strengthen their immune system and manage...
