From Japan's Kobayashi Pharmaceutical's red yeast rice supplement scandal to Unilever's hydration brand Liquid I.V. making its way into more markets, including China and Australia, here are the most-read stories on NutraIngredients-Asia...
Unilever says the launch of its hydration brand Liquid I.V. into China earlier this year came at “the right moment”, citing recent rapid growth in the country’s electrolyte beverage sector as a key factor.
The sports drink market is largely dominated by electrolytes beverages, but China functional ingredients supplier Innobio believes the use of glycerol could offer a point of differentiation for new beverages designed for hydration purposes.
China National Food Industry Association (CNFIA) is to set industry standards for electrolyte beverages, including its definition, technical and manufacturing, testing, labelling, and packaging requirements.
Consumer purchasing behavior is evolving, shifting from categories like immunity protection and foundational health towards products that enhance fitness and active lifestyles, according to the latest Health & Wellness Trends Report from supplement...
India's vegan nutraceutical firm Unived has co-created a hydration formula with two professional runners; Olympic athlete Rachel Schneider and elite trail runner Sandi Nypaver.
Coca-Cola India has launched its first-ever beverage targeting sports hydration, which it claims will provide ‘that powerful push required’ for sports activities due to a special formulation of minerals.
Downing maize starch as a solution to stay hydrated in hot summer months seems counter-intuitive at first, but researchers in Australia found that supplementing with a resistant starch may improve hydration.
