Unilever says the launch of its hydration brand Liquid I.V. into China earlier this year came at “the right moment”, citing recent rapid growth in the country’s electrolyte beverage sector as a key factor.
In our monthly nutra regulatory round-up, we look at the latest regulatory announcements happening across APAC, including China’s food industry association planning to set industry standards for electrolyte drinks, Taiwan’s harsher penalties for firms...
China National Food Industry Association (CNFIA) is to set industry standards for electrolyte beverages, including its definition, technical and manufacturing, testing, labelling, and packaging requirements.
Electrolyte drink Pocari Sweat is seeing strong demand, especially in China in the post-pandemic era, having surpassed the growth rate of sports drinks in the APAC market by more than five times.
Danone has reported ‘solid growth’ in its infant formula brand Aptamil in China for the first six months of 2023, while functional drink brand Mizone has recovered from underperformance after product revamps.
India’s sports nutrition sector is seeing the rise of local brands, new product formats, and consumption beyond protein powder as consumer knowledge of the category increases, according to Fast&Up and Steadfast Nutrition.
