Here is the round-up of the latest nutraceutical trends in Asia-Pacific, including how the sales of dietary supplements in the re-opened TikTok Shop Indonesia have yet to recover to pre-closure levels, the never-before-seen demand for creatine in India,...
A significant number of women still do not perceive sports nutrition as essential for their fitness goals, a persisting misconception that The Hut Group (THG), owner of supplement brand Myprotein, is working to dispel.
There is a never-before-seen demand and online searches for creatine among gym and sports enthusiasts, says Kaustuv Paliwal, who founded India-based sports nutrition brand MuscleBlaze about 12 years ago.
Consumer purchasing behavior is evolving, shifting from categories like immunity protection and foundational health towards products that enhance fitness and active lifestyles, according to the latest Health & Wellness Trends Report from supplement...
