Australian start-up AusVitality has made its debut with an ‘adaptropic’ – a supplement combining both adaptogens and nootropics to address burnout and fatigue.
Nestle Malaysia’s new range of adaptogen-enriched teas is set for a nationwide rollout in August 2021, and aims to utilize the functionality of traditional natural ingredients to capture the attention of stressed-out consumers.
Sales of stress management supplements, which includes mood support and sleep products, have increased over 35% year-on-year, according to data provided by SPINS.
